Project Brief
Make improvements to brand awareness and redesign online jewelry store for high-end cufflinks. This project was done in partnership with Laurence Bruyninckx, independent artist and designer
Target goals
Improve navigation & structure within the website and improve customer shopping experience, update in brand communication with potential clients and increase pageviews and conversion rate
UX strategy
We started with comprehensive brand and UX audit based on Google Analytics and sales data David provided. We made a report there were numerous UX issues which were my responsibility and Laurence took brand story line with ideating about photo shoots, copy and messaging, social media strategy and advertising.
Tasks conducted
"She showcased exceptional talent and expertise in UX design. Ana's contributions were instrumental in shaping the user experience and final design for user experiences supported by real estate investment analytics and machine learning algorithms."
Product owner @ Mashvisor
Having Sia as the UX design expert in the team has turned out to be one of the key factors behind the success story of the project.
With an in-depth understanding of the client's business processes, she not only designed a modern-looking user interface for the applications, but actually streamlined user journeys, made interaction with the systems much more intuitive and helped eliminate human errors in data input.
Lead Architect @ OneBit Software
