DG Website redesign

project type
Web design
Client
David Gotlib
year
2022
Belgian jewelry artist online store redesign

Project Brief

Make improvements to brand awareness and redesign online jewelry store for high-end cufflinks. This project was done in partnership with Laurence Bruyninckx, independent artist and designer

Target goals

Improve navigation & structure within the website and improve customer shopping experience, update in brand communication with potential clients and increase pageviews and conversion rate

UX strategy

We started with comprehensive brand and UX audit based on Google Analytics and sales data David provided. We made a report there were numerous UX issues which were my responsibility and Laurence took brand story line with ideating about photo shoots, copy and messaging, social media strategy and advertising.

Tasks conducted

  • UX Audit and proposal for improvements
  • Sitemap and IA
  • Wireframes both mobile and desktop
  • High fidelity prototypes in figma for testing and validating design decisions
  • Full website design screens mobile + desktop

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