Mashvisor is a Saas company providing real estate investment data analytics to broad groups of users. Main goal is to help users get accurate data for their investments providing them analytics for ROI as well as pricing their rental - with long or short term rental strategy. For almost 4 years I was the lead designer on the team.
Mashvisor visual design challenges
One of the first big ongoing projects I led was creating and maintaining a design system. When I joined the team all of the designs were made in Adobe Illustrator which didn’t have the latest designs due to changes done without in-house designer but only the developers. This resulted in different styles of texts, sizes of imagery and a lot more issues with individual components.Unconsciously user’s trust is higher when there is repetitiveness in design - not only visual but functional also. We had at least 6 different types of buttons. Our main color wasn’t covering accessibility testing and color blindness.Last but not least visual design was old and wasn’t appealing as our main competitors had more modern visual style.
Target goal
Create cohesive design system in Figma in order to achieve fast delivery from design team on one hand and guides and rules for the developers.
UX strategy
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