The client brief was for an indoor sign for the clinic's reception which can attract attention and build trust as well as to be stylish but yet fresh.
I chose blue Scandinavian moss from 3dea design studio as a concept for the project as it doesn't require maintenance and got this modern, clean and fresh look. After detailed consulting with the printing house ReBrand and the different ways to create the 3d letters of the logo with beds inside where the moss would be fixed we chose making them from white painted MDF. The difficulty in choosing the right medium was mainly because of the restrictions we have from the serif font on one hand and the requirements of the plotter for making the letter beds on other.
I was responsible for the overall process from concept to realization - even in fixing them on the wall :)
The final result is outstanding in real - the client and his patients are happy so am I.
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