Designing clarity for complex technical ecosystems.

I translate dense business logic into high-performance interfaces, aligning complex backend systems with the cognitive patterns of the professionals who use them.

View projects

Crafting modern visual communication with deep understanding of customer and business needs.

Creative solutions covering UX/UI design, brand identity and product design for businesses unique design challenges.


Our new website is coming soon..

Let's connect

Crafting modern visual communication with deep understanding of customer and business needs.

Creative solutions covering UX/UI design, brand identity and product design for businesses unique design challenges.

Let's connect
Expertise

Offering end-to-end design solutions


Variety of design services covering both print and digital design so that you can build trust in your clients

Need a refresh of your brand’s look? Or website redesign? Print materials?

learn more

Strategy & Direction

Design 
& Branding

Execution

Case studies

Implementing goal-based onboarding to drive user activation in Mashvisor

Implementing goal-based onboarding to drive user activation in Mashvisor

product design
ux design
ui design
eNotices Platform

eNotices Platform

ux research
ux design
ui design
product design
interactions
Mashvisor Scalable Design Infrastructure

Mashvisor Scalable Design Infrastructure

ux research
product design
interactions
Lufthansa Technik Monitoring Dashboard

Lufthansa Technik Monitoring Dashboard

ux design
ui design
web design
Photo of Anastasiya Veleva,founder

A few words from me

I'm not your designer for gaming or entertainment apps.

I solve complex business problems - the messy, unglamorous kind where backend logic meets human cognition, and "making it pretty" misses the point entirely.

My mission is helping people - business managers, administrators, engineers - navigate complicated workflows in modern enterprise systems. People who don't have time to figure out clever UI patterns because they're managing property portfolios, processing government notices, or monitoring aircraft maintenance.

UI design isn't my big goal (it's a nice bonus though) - defining and solving the right problem is. In strict business enterprise contexts, creativity isn't the goal. Clarity is.

8 years in enterprise SaaS — Real Estate Tech, Government, Industrial Systems.

"She showcased exceptional talent and expertise in UX design. Ana's contributions were instrumental in shaping the user experience and final design for user experiences supported by real estate investment analytics and machine learning algorithms."

Elena Wood

Product owner @ Mashvisor

I am glad to have worked with Anastasiya, a UX designer who not only has a high level of creativity but also a very broad technical understanding.

Moritz Schmidt

Digital Transformation Manager @ Lufthansa Technik

Having Sia as the UX design expert in the team has turned out to be one of the key factors behind the success story of the project.
With an in-depth understanding of the client's business processes, she not only designed a modern-looking user interface for the applications, but actually streamlined user journeys.

Teodora Gancheva

Lead Architect @ OneBit Software

Let's dive into clarity

Open to Senior Product Designer roles in enterprise SaaS.