Mashvisor Scalable Design Infrastructure

From inherited chaos to scalable infrastructure - a 3-year evolution
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Role
UX Lead Designer
timeline
2021 - 2023
TEAM
Product Owner, Founders, 1 junior designer, 2 lead developers, 4 dev teams
Scope
Design System + Platform-wide visual redesign

The context

As a first in-house designer joining the team I discovered critical systematic design debt as the team of the developers had been self-implement UI for more than 2 years.

  • Early design files in Adobe Illustrator (not even Sketch!) which aren’t cohesive with what’s live on production
  • Developers shipping UI changes without design review
  • 6+ different button styles across platform (no standardization)  
  • Main brand color failed WCAG accessibility contrast requirements
  • No colorblind-safe palette
  • Outdated visual design vs. modern competitors
  • White-label client requests couldn't be fulfilled efficiently

Business Impact:

‍- Every new feature = design from scratch (slow development)

- UI inconsistency eroded user trust (repetition builds confidence)

- Accessibility failures = legal/ethical risk

- White-label opportunities lost (no systematic theming process)

- Design-dev conflicts (no single source of truth)

‍Constraints:‍

  • Platform already in production with users
  • Couldn't pause feature development for redesign
  • Pre-Figma Variables era (2020-2022)
  • no token system available

The solution

This wasn't a 2-month isolated project. It was a 2-year ongoing evolution happening parallel to platform growth and visual redesign.

‍Foundation (2020 - 2021)‍

  • Migrated designs to Figma (established as source of truth)
  • Accessibility research with Product Owner
  • Applying WCAG compliance even to the brand accent color
  • Standardized components (6 button types → 1 systematic variant)
  • Leveraged Figma Variants when released

‍Core Analytics Redesign (2021 - 2022)‍

  • Redesigned property analytics (main platform value)
  • Design of main data heavy components like tables for both desktop and mobile
  • Documentation and single source of truth for both design and development teams
  • Interactive components and auto-layout layout of pages

‍Platform Expansion (2022 - 2023)‍

  • New user roles (Identify vs. Manage journeys)
  • Delivered white-label implementations (A+, Adrian Castillo, others)
  • Pre-Variables theming (nested components + style libraries)
  • Main navigation rebuilt (fully responsive, auto-layout)
  • System matured with product growth

‍Organisation:‍

  • Components: Buttons, Inputs, Cards (functional, not atomic theory)
  • Styles: Colors, Typography, Spacing (swappable for theming)
  • Pages by user journey: Identify/Market Search, Manage/Pricing

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Impact

✅ Handoff delivered x2 faster

✅ Tool modernization (Illustrator → Figma)

✅ Stopped design drift (design review required, no more dev self-shipping)  

✅ Reduced 6+ button style inconsistent variants → 1 systematic component library

✅ WCAG accessibility compliance achieved

✅ White-label clients delivered (multiple production implementations)

✅ Platform evolution enabled (3 years of feature development on system)

✅ Single source of truth for both design and dev teams

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Key insights

Design Systems aren't static deliverables - they evolve with product growth.  Built while shipping features, not by pausing the business. Proud to have introduced modern tools (Figma), stopped developer-driven drift, and enabled 3 years of scalable development.

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"She showcased exceptional talent and expertise in UX design. Ana's contributions were instrumental in shaping the user experience and final design for user experiences supported by real estate investment analytics and machine learning algorithms."

Elena Wood

Product owner @ Mashvisor

I am glad to have worked with Anastasiya, a UX designer who not only has a high level of creativity but also a very broad technical understanding.

Moritz Schmidt

Digital Transformation Manager @ Lufthansa Technik

Having Sia as the UX design expert in the team has turned out to be one of the key factors behind the success story of the project.
With an in-depth understanding of the client's business processes, she not only designed a modern-looking user interface for the applications, but actually streamlined user journeys, made interaction with the systems much more intuitive and helped eliminate human errors in data input.

Teodora Gancheva

Lead Architect @ OneBit Software

Anastasiya is strong professionalist in the creative and human behavior consultancy. She has an eye of an artist and really well understood my buisness needs for my e commerce store. Wonderful connection!

Laurence Bruyninckx

Jewelry Designer @ LX Antwerp

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